Japan Guide Agency
We are the Japan's largest tourist guide agency with approximately 1,200 government licensed guides and interpreters from all over the country. We take pride in offering local guides across Japan's 47 prefectures, running 25,000 private tours a year.
Awards - Tripadvisor Travelers' Choice. Click here for reviews on Tripadvisor.
Awards - Tripadvisor Travelers' Choice. Click here for reviews on Tripadvisor.
News
At JGA, we strive to make a 'Once in a Lifetime Experience'
JGA's Vision:
A Once in a Lifetime Experience For Every Guest
JGA's Values:
Autonomy and Responsibility
We value autonomy and responsibility. We are committed to achieving our purpose-driven mission every day.
Treat Others with the Same Kindness as a Friend
We believe in honesty, transparency, and fairness to build the long-term trust like you would have with a good friend.
Team Work
Our team is built for the long term. We care for and share with each other, and always strive to maximize the happiness of everyone.
Never Run from Failure
Failure is an inevitable part of growth. View them positively and do not avoid them. Resolve failures swiftly while they are still small.
Innovating New Systems
Systems help people, prevent mistakes, and promote daily efficiency. Creating a system once can save 100 times the effort.
Always Improving
The best solution will change. We always welcome feedback and continue to make improvements as we aim to find the newest, best solutions.
JGA Inc.
Shizuoka Prefecture Governor Registered Travel Agency No. 2-706
Head Office: 25-7 Sekibe, Suruga-ku, Shizuoka City, Shizuoka Prefecture, Japan, 421-0123
Established: 2013
Representative Director: Issei Fujiwara
Shizuoka Prefecture Governor Registered Travel Agency No. 2-706
Head Office: 25-7 Sekibe, Suruga-ku, Shizuoka City, Shizuoka Prefecture, Japan, 421-0123
Established: 2013
Representative Director: Issei Fujiwara
To Make Tourism Accesible to Everyone
Every experience increases the resolution of your world.
In a world with increased resolution, you will see things you could not see before.
You will see everything in the world, including things you didn't want to see or truths you didn't want to know.
Only through experience can we realize our own happiness.
Only through experience can we understand each other and join hands.
We believe that every experience can be a source of happiness, friendship, and solidarity.
We hope to create a world where everyone has access to all experiences.
In a world with increased resolution, you will see things you could not see before.
You will see everything in the world, including things you didn't want to see or truths you didn't want to know.
Only through experience can we realize our own happiness.
Only through experience can we understand each other and join hands.
We believe that every experience can be a source of happiness, friendship, and solidarity.
We hope to create a world where everyone has access to all experiences.
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Representative Director
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Company History
2013 |
・JGA Inc. was established and registered headquarters in Tokyo |
2015 |
・Launched travel arrangement services under the theme “Traveling Through Everyday Life” ・Headquarters relocated to Shimanto City, Kochi Prefecture |
2017 |
・Developed tourism and nature-based experience programs utilizing local culture across the Shikoku and Setouchi regions |
2018 |
・Launched “Japan Guide Agency” |
2019 |
・Company name changed to JGA Inc ・Headquarters relocated to Shimizu Ward, Shizuoka City, Shizuoka Prefecture ・Tripadvisor reviews exceeded 100 |
2020 |
・March: COVID-19 pandemic and global border closures ・Promoted tour program development across all 47 prefectures in Japan ・Tripadvisor reviews exceeded 150; registered guides reached 58 |
2021 |
・Obtained Type 2 Travel Agency license (Shizuoka Prefecture Governor Registered Travel Agency No. 2-706) ・Launched audio guide programs ・Tripadvisor reviews exceeded 180; registered guides reached 70 |
2022 |
・June: Following eased entry restrictions, inbound tourism resumed with guided and escorted tours ・Tripadvisor reviews exceeded 750; registered guides reached 270 |
2023 |
・May: First JGA guide training held in Gion, Kyoto; inaugural JGA Guide Meetup held at Suitengu Shrine “Suigian” in Nihonbashi, Tokyo ・December: Second JGA Guide Meetup held in Gion, Kyoto at Ryotei Hayakawa ・Tripadvisor reviews exceeded 3,000; registered guides reached 550 |
2024 |
・June: Selected for Tripadvisor Travelers’ Choice Awards 2024 “Best of the Best Things to Do” ・July: Received Viator Experience Award 2024 ・August: Headquarters relocated to Suruga Ward, Shizuoka City ・November: Opened “Machi no Chiisana Shoten ittō” in Shizuoka City, launching retail operations ・December: Held the first Japan Guide Awards at the Tokyo American Club ・Began full-time employment of guides, accelerated development of experiential tours, and expanded overseas tour and e-commerce businesses ・Tripadvisor reviews exceeded 6,000; registered guides reached 850 |
2025 |
・May: Received Viator Experience Award 2025 ・July: Selected for Tripadvisor Travelers’ Choice Awards 2025 “Best of the Best Things to Do” ・Tripadvisor reviews exceeded 10,000; registered guides reached 1,000 ・October: Launched vacation rental business in Tokyo |
2026 |
・May: Selected for Tripadvisor Travelers’ Choice Awards 2026 “Best of the Best Things to Do” ・October: Vacation rental business expanded in Tokyo ・Tripadvisor reviews exceeded 11,000; registered guides reached 1,200; total tour programs nationwide exceeded 450 |
